Privacy policy

Last updated: October 5, 2026

Scarlet Intimates operates this store and website, including all related information, content, and tools and all related features, products, and services, to provide you, the customer, with a personalized shopping experience (the “services”). Scarlet Intimates is powered by Shopify, which enables us to provide the services to you. This privacy policy describes how we collect, use, and disclose your personal information when you use, visit, or make a purchase through the services, or when you communicate with us in other ways. If there is a conflict between these terms of use and this privacy policy, this privacy policy governs with respect to the collection, processing, and disclosure of your personal information.

Please read this privacy policy carefully. By using and accessing the services, you confirm that you have read this privacy policy and understand how your information is collected, used, and disclosed as described in the privacy policy.

Personal information we collect or process

When we use the term “personal information,” we mean information that identifies you or that can reasonably be linked to you or another person. Personal information does not include information collected anonymously or that has been anonymized so that it cannot identify you or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from such personal information, depending on how you interact with the services, where you live, and as permitted or required by applicable laws:

• Contact information Including name, address, billing address, shipping address, telephone number, and email address.
• Financial information Including credit card, debit card, and account numbers, payment card information, account information, transaction information, payment method, payment confirmation, and other payment details.
• Account information Including your username, password, security questions, preferences, and settings.
• Transaction information Including which items you view, add to your cart, add to your wishlist, purchase, return, or exchange, and your previous transactions.
• Communication with us Including information you provide when communicating with us, such as when you submit a customer support request.
• Device information Including information about your device, browser, network connection, IP address, and other unique identifiers.
• Usage information Including information about interactions with the services, including how and when you interact with or navigate the services.

Sources of personal information

We may collect personal information from the following sources:

• Directly from you Including when you create an account, visit or use the services, communicate with us, or provide us with your personal information in other ways.
• Automatically through the services Including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
• From our service providers Including when we direct them to enable certain technologies, and when they collect or process your personal information on our behalf.
• From our partners or other third parties

How we use your personal information

Depending on how you interact with us and which services you use, we may use your personal information for the following purposes:

• Providing, customizing, and improving the services We use your personal information to provide the services to you, including to perform our contractual obligations to you, process your payments, distribute your orders, remember your preferences and the items you are interested in, send you notifications about your account, process purchases, returns, exchanges, and other transactions, create and maintain your account or otherwise administer it, arrange shipping, enable returns and exchanges, allow you to post reviews, and create a personalized shopping experience for you, such as by recommending products related to your purchases. This may include using your personal information to further customize and improve the services.
• Marketing and advertising We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or post, and showing you online advertisements for products and services through the services or other websites, including based on items you have previously purchased or added to your shopping cart, and other activity on the services.
• Security and Fraud Prevention We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding potentially fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our services. If you choose to use the services and register an account, you are responsible for keeping your account login information secure. We strongly recommend that you do not share your username, password, or other login information with anyone else.
• Communicating with You We use your personal information to provide you with customer support, respond to you, deliver effective services to you, and maintain our business relationship with you.
• Legal Reasons We use your personal information to comply with applicable laws or in connection with legal proceedings, including requests from law enforcement or government authorities, to investigate or participate in civil proceedings or other types of legal subpoenas or procedures, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, in accordance with this Privacy Policy. Examples of such circumstances include:

• With Shopify, retailers, and other third parties that perform services on our behalf (e.g., IT administration, payment processing, data analysis, customer support, cloud storage, distribution, and shipping).
• With business and marketing partners to provide you with marketing services and advertisements. For example, we use Shopify to support personalized advertising with third-party services, based on your online activity with various retailers and websites. Our business and marketing partners use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to ask us not to share information about you to show you targeted advertising and marketing based on your online activity with various retailers and websites.
• When you instruct us to disclose, ask us to disclose, or otherwise consent to our disclosing certain types of information to third parties, for example, to ship your products or through your use of social media widgets or login integrations.
• With our business partners or otherwise within our corporate group.
• In connection with business transactions, such as mergers or bankruptcy, to comply with any legal requirements (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms of use or policies, and to protect or defend our services, our rights, and the rights of other users or others.

Relationship with Shopify

Shopify hosts the services and collects and processes personal data relating to your access to and use of the services in order to provide and improve them. Information you submit to the services is transferred to and shared with Shopify and third parties that may be located in countries other than your own, in order to provide and improve the services for you. To help protect, develop, and improve our business, we also use certain advanced Shopify features that use data and information originating from your interactions with our store, other merchants, and Shopify. To provide these advanced features, Shopify may use personal data collected in connection with your interactions with our store, other merchants, and Shopify. In such circumstances, Shopify is responsible for processing your personal data, including responding to your requests to exercise the rights you have in connection with the use of your personal data for these purposes. For more information about how Shopify uses your personal data and any rights you may have, please read Shopify's Consumer Privacy Policy . Depending on where you live, you may also be able to exercise certain rights in relation to your personal data here Link to Shopify's Privacy Policy.

Third-party websites and links

The services may contain links to other websites and online platforms operated by third parties. If you follow links to websites that are not our affiliates or controlled by us, you should review their security and privacy policies and other terms. We neither guarantee nor are responsible for the privacy and security of such websites, including the accuracy, completeness, or reliability of information found on such websites. Information you submit in public or semi-public forums, including information you share on third-party social networking platforms, may also be visible to other users of the services and/or other users of the relevant third-party platforms, without limitation as to our or other third parties’ use of such information. When we provide such links, this does not in itself imply that we endorse or approve of the content on such platforms or endorse or approve of the owners or operators of such platforms, except as described in the services.

Children’s data

The services are not intended for use by children, and we do not knowingly collect personal information from children who are under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact information below to request that the information be deleted. As of the effective date of this privacy policy, we are not aware that we “share” or “sell” (as those terms are defined under applicable law) personal information of individuals under 16 years of age.

Security and retention of your information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, information you send to us may not be secure while it is being transmitted. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we may retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide you with the services, comply with legal obligations, resolve disputes, or in connection with any applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in some cases we may deny your request in accordance with the law.

• Right of access You may have the right to ask us to access the personal information we have stored about you.
• Right to erasure You may have the right to ask us to delete the personal information we have stored about you.
• Right to rectification You may have the right to ask us to correct inaccurate personal information we hold about you.
• Right to data portability You may have the right to receive a copy of the personal information we hold about you and to ask us to transfer it to a third party, under certain circumstances and with certain exceptions.
• Manage communication preferences We may send you marketing emails. You may opt out of receiving these at any time by using the unsubscribe option provided in our emails to you. If you choose to opt out, we may still send you non-marketing emails, such as emails about your account or orders you have placed.

You may exercise any of these rights as described in the services or by contacting us using the contact information provided below. Visit https://privacy.shopify.com/en for more information about how Shopify uses your personal information and any rights you may have, including rights relating to data processed by Shopify.

We will not retaliate against you if you exercise any of these rights. We may need to verify your identity before we can process your requests, as permitted or required by applicable laws. In accordance with applicable laws, you may appoint a representative to make requests on your behalf to exercise your rights. Before we accept such a request from a representative, we require the representative to provide documentation that you have authorized them to act on your behalf. It may also be necessary for you to verify your identity directly with us. We will respond to your request as quickly as we can and in accordance with applicable legal requirements.

Complaints

If you are dissatisfied with how we process your personal data, you can contact us using the contact information below. Depending on where you reside, you may have the right to appeal our decision by contacting us using the contact information below, or to submit a complaint to your local data protection supervisory authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.

International transfers

Please note that we may transfer, store and process your personal data outside the country in which you reside.

If we transfer your personal data outside the EEA or the United Kingdom, we rely on recognized transfer mechanisms, such as the European Commission’s standard contractual clauses or equivalent contracts issued by the relevant authorities in the United Kingdom, where applicable, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will publish the updated Privacy Policy on the website, update the “Last updated” date and provide notices as required by applicable laws.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, you can call , email info@scarletintimates.com or contact us at Gjutjärnsgatan 2A, 723 47 Västerås, Sweden. For the purposes of applicable data protection laws, we are the data controller of your personal data.